Ten mistakes for content strategists to avoid
As content strategy spreads far and wide, we are making old mistakes in new ways. Here are ten mistakes that content strategists need to avoid.
Three cost-saving tips for localizing images
Translating your content can be an expensive and time-consuming process. While there are many cost-saving practices you can employ, perhaps the easiest and most cost-effective practice involves how you manage your images.
Will it blend? Content management software and localization companies
Vasont, TransPerfect, and Astoria. Really??
Five gotchas that will affect your translation turnaround time
Having worked at two translation companies and on many projects requiring localization, I appreciate just how nimble LSPs (language service providers) can be. Their ability to track down translators with the necessary subject matter expertise and handle a vast array of file formats is truly remarkable. That said, localization efficiency is dependent on you, the content provider.
Light-weight authoring tools are taking over
The basic idea of structured content—separate storage of content and formatting—is changing production workflows and, increasingly, content creation tools. In FrameMaker 12, Adobe joins the party on the tech comm side.
Why publishing architecture matters in localization
“It’s not about the tools.” Except when it’s totally about the tools.
Avoiding buyer’s remorse: techcomm tools edition
Yes, you can call me overly cautious.
Before making a purchase, I will research the you-know-what out of the item. If it’s a big purchase, I’ll hire a professional to help me make my decision (particularly when it comes to real estate). I’d rather part with a bit more cash than get angry with myself later for a bad purchase.
The treachery of images: Top 10 tips for SVGs
Every image format has its promises, foibles, and shortcomings. We make up for those foibles and shortcomings by understanding how best to work with each format.
Structured authoring AND the web
We read Tom Johnson’s post on Structured authoring versus the web with some dismay. Tom is a persuasive, influential writer, but his article misses the mark in important ways.
Pay no GREAT attention to that man behind the curtain
Every department has its resident tech wizard: the maintainer of the templates, the DITA Open Toolkit, the wiki, and so on. What happens when that wizard flies off to a new kingdom?
