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AI Structured content Webinar

Why Cheap Content Is Expensive and How to Fix It, featuring Dawn Stevens

Will cheap content cost your organization more in the long run? In this webinar, host Sarah O’Keefe and guest Dawn Stevens share how poor workflows, inaccurate source data, and the commoditization race can undermine both product quality and brand trust. Sarah and Dawn also discuss why strategic staffing and mature content ops create the foundation your AI initiatives need to deliver reliable content at scale.

Sarah O’Keefe: I write content that’s great for today. Tomorrow, a new development occurs, and my content is now wrong. We’re down the road of “entropy always wins.” We’re heading towards chaos, and if we don’t care for the content, it’ll fall apart. So what does it look like to have a well-functioning organization with an appropriate balance of automation, AI, and staffing?

Dawn Stevens: I think that goes back to the age-old question of, “What are the skills that we really think are valuable?” We have to see technical documentation as part of the product, not just supporting the product. That means that we, as writers, are involved in all of the design. As we design the documentation, we’re helping design the UX.

Sarah O'Keefe
November 24, 2025
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Learning content Webinar

Structured Learning Content That’s Built to Scale, featuring Becky Mann

Teams are under pressure to do more—more formats, languages, publishing outputs, and audiences. After an acquisition, CompTIA faced fragmented systems, manual processes, and time-consuming formatting. In this webinar, see how CompTIA used structured learning content operations to scale globally and meet evolving delivery demands.

Now, we have a central content ecosystem where everything connects into one spot—our CCMS—where we can actually publish in many different ways. We can do our translations very seamlessly now with our translation memory service linked in. We can publish directly to our LMS record, and we can also deploy PDFs. There’s some other little things that we’ve developed over the years. For example, we map our content to the exam objectives for our certifications. That was always a very manual process. It is now automated, which is amazing.

— Becky Mann

Sarah O'Keefe
September 15, 2025
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CCMS CMS Content management Structured content Webinar

The Sky is Falling—But Your Content is Fine, featuring Jack Molisani

Every few years, a new publishing trend sends leadership into a frenzy:

  • “We need micro content for smartwatches!”
  • “Everything must go into chatbots!
  • “Get ready for VR and the Metaverse!”
  • “AI will replace our content team!”

Sound familiar?

In this episode of our Let’s Talk ContentOps webinar series, host Sarah O’Keefe and guest Jack Molisani explored how structured content will futureproof your content operations no matter what tech trends come along. Learn how to prepare content once and publish everywhere, from toasters to chatbots to jumbotrons and beyond.

Sarah O'Keefe
July 28, 2025
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Webinar

How CompTIA rebuilt its content ecosystem for greater agility and efficiency (webinar)

After an acquisition, CompTIA faced the challenge of unifying multiple content systems, editorial teams, and delivery formats. To tackle this, they implemented a centralized, structured content model supported by a robust content management system. This webinar details how CompTIA overhauled its content operations from strategy through implementation without a pause in production.

Now we’re going to start seeing the true benefits of working in DITA, which is what I’m most excited about. We can maintain our content easily and focus on where things are changing versus converting, rearranging, or recopying content. I’m excited to see how our efficiencies gain as we move into our refresh cycle.

— Becky Mann

Bill Swallow
July 7, 2025
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AI Webinar

Ready, set, AI: How to futureproof your content, teams, and tech stack (webinar)

Your customers expect intelligent, AI-powered experiences. Is your content strategy ready for an AI-driven world? After a popular panel at ConVEx San Jose, the team at CIDM brought the conversation online in this webinar.

AI is going to require us to think about our content across the organization, across the silos, because at the end of the day, the AI overlord, the chatbot is out there slurping up all this information and regurgitating it. The chatbot doesn’t care that, for example, I work in group A, Marianne’s in group B, and Dipo’s in group C, and we don’t talk to each other. The chatbot, the world, the consumer, sees us all in the same company. If we’re all part of the same organization, why shouldn’t it be consistent?

— Sarah O’Keefe

Christine Cuellar
June 23, 2025
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Change management Webinar

How Humans Drive ContentOps (webinar)

Discover how human dynamics shape content operations in the next episode of our Let’s Talk ContentOps webinar series! Host Sarah O’Keefe interviews Kristina Halvorson, the Founder and CEO of Brain Traffic, Button Events, and an experienced content strategist. From repairing cross-silo tensions to identifying intrinsic motivations, this webinar explores strategies for navigating the human side of content operations.

In this webinar, viewers learn how to:

  • Address personalities, ambitions, and company culture
  • Balance legacy knowledge as currency
  • Foster effective collaboration
Sarah O'Keefe
May 5, 2025
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DITA LearningDITA Webinar

Discovering the Basics of DITA with LearningDITA (webinar)

In this webinar, Sarah O’Keefe shares the basics of DITA—what it is, why it’s crucial for creating structured content, and how it revolutionizes consistency and efficiency in documentation. By exploring core elements such as topics, maps, and metadata, along with DITA specializations like task, concept, and reference topics, you’ll learn why organizations around the globe use DITA to craft modular, reusable content and put it to work.

You’ll be introduced to a self-paced, online DITA training resource called LearningDITA. Lessons include exercises, links to additional resources and videos, and quizzes to test your knowledge.

What DITA offers is a mechanism for extensibility that doesn’t break the standard. If you’re going to try to build out a system that is futureproof, as best we can without knowing the future, then we need flexibility. We need the ability to change things as we go, to extend, to add new output types, to add new semantics, to add new metadata, to add new systems into the equation.

— Sarah O’Keefe

Sarah O'Keefe
March 24, 2025
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AI DITA Webinar

Transforming The Future: ContentOps In The Age Of AI (webinar)

In this episode of our Let’s Talk ContentOps webinar series, Scott Abel, The Content Wrangler himself, talks about the future of content operations in the age of artificial intelligence. You may know Scott from his work as a consultant, conference presenter, and talk show host, but in this session, we turn the spotlight back on Scott and ask him what HE thinks about the future of content ops.

Viewers will learn how AI is reshaping content operations, including:

  • Creating seamless system connectivity
  • Transforming content creation, management, and delivery
  • Changing how platforms for professional content creators work
Sarah O'Keefe
March 17, 2025
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Structured content Webinar

Powering Conversational AI With Structured Content (webinar)

In this episode of our Let’s Talk ContentOps! webinar series, special guest Rahel Bailie, Content Solutions Director of Technically Write IT, and host Sarah O’Keefe, Founder & CEO of Scriptorium, discuss how organizations can leverage the unlikely connection between structured content and conversational AI.

In this webinar, attendees learn:

  • What is structured content, and how it fuels reliable conversational AI responses
  • How technical writers and conversation designers can collaborate for optimal output
  • Where to get started with structured content and conversational AI
Christine Cuellar
January 21, 2025
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Business case/ROI Content reuse Structured content Webinar

Bridging technical and marketing content (webinar)

In this episode of our Let’s Talk ContentOps! webinar series, Scriptorium CEO Sarah O’Keefe interviewed special guest Alyssa Fox, Senior VP of Marketing at The CapStreet Group. Discover critical enterprise content strategy insights that Alyssa has gathered throughout her journey from technical writer to marketing executive.

In this webinar, viewers learn:

  • The broader picture of enterprise content operations
  • Strategies for integrating technical and marketing content
  • Best practices for using technical content as a marketing asset
Sarah O'Keefe
November 18, 2024
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Industry insights Structured content Webinar

The future of AI: structured content is key (webinar)

In this episode of our Let’s Talk ContentOps! webinar series, industry experts Sarah O’Keefe and Carrie Hane explore the intersection of structured content and artificial intelligence. Discover how structured content improves the reliability and performance of AI systems by increasing accuracy, reducing hallucinations, and supporting efficient content management.

In this webinar, attendees will learn:

  • AI’s capabilities and limitations
  • How structured content enhances AI abilities in content management, personalization, and distribution
  • Best practices for integrating AI and structured content
Sarah O'Keefe
October 14, 2024
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CCMS CMS Content debt Content pitfalls DITA Webinar

Content ops forecast: mostly sunny with a chance of chaos (webinar)

In this episode of our Let’s Talk ContentOps! webinar series, Scriptorium principals Sarah O’Keefe (CEO), Alan Pringle (COO), and Bill Swallow (Director of Operations) provide practical insights on the future of content operations. They’ll deliver sunny predictions, warn of upcoming storms, and equip you to weather unprecedented fronts in the content industry.

Sarah O'Keefe
July 22, 2024
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AI Structured content Webinar

AI needs content operations, too (webinar)

In this episode of our Let’s talk ContentOps! webinar series, Scriptorium CEO Sarah O’Keefe and special guest Megan Gilhooly, Sr. Director Self-Help and Content Strategy at Reltio, explore how to successfully integrate AI into your content operations. They discuss how to use AI as a tool, how to create content that an AI can successfully consume, and how the role of the writer will shift in a GenAI world.  

In this webinar, you’ll learn

  • The role of content in training the AI
  • How semantic content drives chatbots
  • How AI may change the way you write
  • How to adapt in a GenAI world
Sarah O'Keefe
March 25, 2024
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Business case/ROI Structured content Webinar

Building the business case for content operations (webinar)

Organizations are recognizing the need for a strategic approach to content creation, management, and distribution, but content operations require upfront and continued investment. In this episode of our Let’s Talk ContentOps! webinar series, Sarah O’Keefe and special guest Mark Kelley discuss how to build the business case for content operations.

In this webinar, you’ll learn

  • Why you must understand the connection between the proximity of content ops to revenue
  • How to position your business case for maximum success
  • When to consider the role of generative AI when seeking funding for content ops
Sarah O'Keefe
February 12, 2024
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Webinar

Smarter content in weird places (webinar)

In this presentation, Bill Swallow explores the weird yet effective applications of smart content in groups outside of techcomm.

“Moving to smart content or intelligent content has largely so far been driven by efficiency. But the places that are looking at using smarter content now are less interested in the efficiency of that content. They’re more interested in the value that it’s going to bring.”

– Bill Swallow

Bill Swallow
September 20, 2021
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Webinar

Content reuse: How do you recognize redundancy? (webinar)

How do you recognize content redundancy? Chris Hill of DCL and Alan Pringle discuss content reuse and share some great insights about managing reuse as part of your content strategy.

“You are going to be reducing your localization costs, because every time you reuse and reduce the amount of source content, you are doing the same exact thing in every language that you’re translating to.”

–Alan Pringle

Alan Pringle
July 6, 2021
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Webinar

Unifying customer experience with enterprise content strategy (webinar)

Does your website include content from multiple departments? If so, you need an enterprise content strategy rather than a departmental strategy. Enterprise content strategy addresses each content type as part of the overall user experience.

In this presentation, Elizabeth Patterson explores how to build a holistic content strategy across your customer-facing content groups.

“Your content needs to be searchable, it needs to be consistent, and prospects need to be able to find it efficiently.”

—Elizabeth Patterson

ScriptoriumTech
June 14, 2021
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Webinar

Think global, act global, go global (webinar)

Entering new language markets requires more than just translation. To succeed, people from across your organization need to collaborate and begin thinking globally. Bill Swallow talks about how to get started and provide a unified, localized customer experience.

“Going global is not a simple decision. You can’t just throw things out into the wild and expect them to be taken at face value. There are going to be language differences, there are going to be cultural differences, and there are going to be regulatory differences.”

—Bill Swallow

Bill Swallow
August 31, 2020
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Webinar

InDesign and DITA (webinar)

Jake Campbell talks about how you can utilize automated processes in a high-design environment.

“When we’re looking at high-design, we have a focus on form. When we’re looking at automated workflows, we’re looking at a focus on the content itself.”

—Jake Campbell

Jake Campbell
June 1, 2020
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