Skip to main content
Podcasts

Moving to structured content: Expectations vs. reality (podcast)

In episode 76 of The Content Strategy Experts podcast, Elizabeth Patterson and Alan Pringle talk about expectations versus realities of tools when moving to smart structured content.

“You can have different people using different tools and still pour all of the content into the single content management system. People connect to it differently based on the authoring tool that they prefer, and what works best for them.”

—Alan Pringle

Read More
Webinar

Taxonomy planning (webinar)

Bill Swallow and Gretyl Kinsey share some of the most important steps to take when planning for your taxonomy in The Content Strategy Experts Webcast.

“When starting with a taxonomy, never start with a blank slate, because chances are somebody has done something already.”

—Bill Swallow

Read More
Podcasts

The benefits of a taxonomy (podcast, part 2)

In episode 74 of The Content Strategy Experts podcast, Gretyl Kinsey and Simon Bate continue their discussion about the benefits of establishing a taxonomy.

“Communicate with the stakeholders. Don’t just get their input and then go away. Communicate all along what you’re doing and identify your benefits.”

—Simon Bate

Read More
Podcasts

Unifying content after a merger (podcast)

In episode 58 of the Content Strategy Experts Podcast, Elizabeth Patterson and Sarah O’Keefe discuss how to unify content after a merger.

In terms of pushback or in terms of change management, what we have to do is ask, “What does this other team do really well that potentially is going to be asked to change tools? How do you do this well?” And position the change as an opportunity.

— Sarah O’Keefe

Read More