Our top four topics for 2024
Did you miss a podcast, blog post, or webinar? We get it–there’s too much content and not enough time, but we’ve got you covered. Here’s a collection of our biggest topics from this year.
MEGAComm 2025
February 12th-13th
Jerusalem, Isreal and online
We’re excited to kick off 2025 with MEGAComm!
During this conference, Sarah O’Keefe and Bill Swallow will both return as speakers for the online version of the event.
Futureproofing Your Content
Every now and then, it’s helpful to look up from the content grind and think about the future. Are you producing content that will stand the test of time, or are you making choices under pressure that incur content debt for the future? In this presentation, Sarah O’Keefe looks at the content lifecycle and discusses what you can do today to make things better for Future You.
Modernizing your content management system: The challenges of replatforming
Many technical communication organizations have established processes inside a content management system (CMS), and a single source of truth for their content. But over time, the business needs change, and the CMS chosen a decade ago may no longer be a good fit for the organization. At some point, it becomes necessary to change systems and replatform the content onto a new CMS.
Changing systems is a costly proposition, and one that needs to be assessed well. The more customization work that was done to meet your original requirements and the more content you have in the current system, the more complicated and expensive a replatforming transition will be.
In this session, Bill Swallow shares the business justification, the risks, and the benefits of a replatforming project.
Do enterprise content operations exist?
Is it really possible to configure enterprise content—technical, support, learning & training, marketing, and more—to create a seamless experience for your end users? In episode 177 of the Content Strategy Experts podcast, Sarah O’Keefe and Bill Swallow discuss the reality of enterprise content operations: do they truly exist in the current content landscape? What obstacles hold the industry back? How can organizations move forward?
Sarah: You’ve got to get your terminology and your taxonomy in alignment. Most of the industry I am confident in saying have gone with option D, which is give up. “We have silos. Our silos are great. We’re going to be in our silos, and I don’t like those people over in learning content anyway. I don’t like those people in techcomm anyway. They’re weird. They’re focused on the wrong things,” says everybody, and so they’re just not doing it. I think that does a great disservice to the end users, but that’s the reality of where most people are right now.
Bill: Right, because the end user is left holding the bag trying to find information using terminology from one set of content and not finding it in another and just having a completely different experience.
Lessons Japan taught me about content localization strategy
With English as my first (and only) language, and being a first-time visitor to the incredible country of Japan, I found several takeaways for creating content with translation in mind.
Plus, in this blog, you’ll find delicious pictures of world-class food. (Caution: may cause salivation and a desperate urge to buy a plane ticket. Or is that just me?)
See Scriptorium in action at these upcoming events!
Whether you want to connect in person or online, you can see Scriptorium at these upcoming conferences and webinars.
Collaborate with a content strategist to transform content operations
Does any of this sound familiar?
- Content production is taking too long, delaying product launches, business expansion, and growth into global markets. Every minute of delay costs your company—big time.
- Short-term fixes have evolved into long-term problems, creating technical debt, process inefficiencies, and more.
- Your content team is running on “emergency mode.”
It’s time for a new way of managing content. Here’s how a content strategist can help you create successful content operations.
tcworld 2024
Stuttgart
November 5th-7th
Join us at the largest technical communication conference in the world! Here’s where you can see the Scriptorium team in action.
So much waste, so little strategy: The reality of enterprise customer content
Speaker: Sarah O’Keefe
From the program: For your customers to effectively use your products and services, it’s critical that technical, learning, and support content are fully integrated across content types. This “enabling” content helps your customers get their work done. Inside your organization, you almost certainly have three (or more!) organizations that are producing this content. Most likely, they each use a content authoring system that is optimized for their specific use case. And those content authoring systems work in isolation.
This is unacceptable.
We need to build out unified content operations so that we can single-source content components in a repository. Content objects such as instructions, definitions, and assessments can then be assembled from this single source of truth. Additionally, we must create shared infrastructure to deliver a unified customer experience; for example, enterprise taxonomy, localization, and design systems.
Unfortunately, we currently don’t have a solution for unified content. Instead, we must combine incompatible software systems. This presentation is a call to action to start working on an enterprise content operations approach.
Modernizing your content management system: The challenges of replatforming
Speaker: Bill Swallow
From the program: Many technical communication organizations have established processes inside a content management system (CMS) and a single source of truth for their content. But over time, business needs change, and the CMS chosen a decade ago may no longer be a good fit for the organization. At some point, it becomes necessary to change systems and replatform the content onto a new CMS.
Changing systems is a costly proposition, and one that needs to be assessed well. The more customization work that was done to meet your original requirements and the more content you have in the current system, the more complicated and expensive a replatforming transition will be.
In this session, you’ll learn about the business justification, the risks, and the benefits of a replatforming project.
Want to connect at tcworld?
Managing content with tools beyond your control (webinar)
In this episode of our Let’s talk ContentOps! webinar series, Pam Noreault, Principal Information Architect at Ellucian, and Sarah O’Keefe, CEO of Scriptorium, discuss the dynamics of authoring teams whose tools are controlled by IT or third-party SaaS ecosystems.
ConVEx Minneapolis
Minneapolis, MN
April 8th – 10th
Join the Scriptorium team at ConVEx Minneapolis! Here’s where you can see our team in action.
AI panel: Should you or shouldn’t you?
Monday, April 8th at 10:15 am
Sarah O’Keefe will share insights on the pros and cons of AI alongside other industry experts Dawn Stevens, Val Swisher, and Rob Hanna.
Content Strategy Nightmares: Cautionary tales
Monday, April 8th at 4:45 pm
Monday afternoon, Sarah and Dawn will share experiences of content strategy projects gone wrong, including what lessons you can learn to avoid these pitfalls.
Replatforming an early DITA implementation
Tuesday, April 9th at 4:45 pm
In this talk, Bill Swallow (Scriptorium) and Emilie Herman (Financial Accounting Foundation) share lessons learned and advice for setting your DITA replatforming project up for success.
Introducing the Component Content Alliance
Wednesday, April 10th at 11:15 am
Bill Swallow will also be on a panel led by Marianne Calilhanna to talk about a new and exciting resource for content professionals; the Component Content Alliance.
Want to connect?
Resources for 3 key trends in content operations
We predicted three content operations trends that will impact businesses in 2024. The resources in this post will help you prepare for these trends, the changing landscape of AI, and more.
