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Business case/ROI Learning content Localization Personalization Replatforming Structured content Structured learning content

Cases for structured content: Accelerate global delivery and transform user experiences

Ready to see the business advantages of structured content in action? These case studies show how moving to structured content can reduce time-to-market, enable accelerated global content delivery, and deliver personalized outputs that improve user experiences.

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AI Structured content Webinar

Why Cheap Content Is Expensive and How to Fix It, featuring Dawn Stevens

Will cheap content cost your organization more in the long run? In this webinar, host Sarah O’Keefe and guest Dawn Stevens share how poor workflows, inaccurate source data, and the commoditization race can undermine both product quality and brand trust. Sarah and Dawn also discuss why strategic staffing and mature content ops create the foundation your AI initiatives need to deliver reliable content at scale.

Sarah O’Keefe: I write content that’s great for today. Tomorrow, a new development occurs, and my content is now wrong. We’re down the road of “entropy always wins.” We’re heading towards chaos, and if we don’t care for the content, it’ll fall apart. So what does it look like to have a well-functioning organization with an appropriate balance of automation, AI, and staffing?

Dawn Stevens: I think that goes back to the age-old question of, “What are the skills that we really think are valuable?” We have to see technical documentation as part of the product, not just supporting the product. That means that we, as writers, are involved in all of the design. As we design the documentation, we’re helping design the UX.

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AI Content debt Podcasts

The five stages of content debt

Your organization’s content debt costs more than you think. In this podcast, host Sarah O’Keefe and guest Dipo Ajose-Coker unpack the five stages of content debt from denial to action. Sarah and Dipo share how to navigate each stage to position your content—and your AI—for accuracy, scalability, and global growth.

The blame stage: “It’s the tools. It’s the process. It’s the people.” Technical writers hear, “We’re going to put you into this department, and we’ll get this person to manage you with this new agile process,” or, “We’ll make you do things this way.” The finger-pointing begins. Tech teams blame the authors. Authors blame the CMS. Leadership questions the ROI of the entire content operations team. This is often where organizations say, “We’ve got to start making a change.” They’re either going to double down and continue building content debt, or they start looking for a scalable solution.

— Dipo Ajose-Coker

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Learning content Webinar

Structured Learning Content That’s Built to Scale, featuring Becky Mann

Teams are under pressure to do more—more formats, languages, publishing outputs, and audiences. After an acquisition, CompTIA faced fragmented systems, manual processes, and time-consuming formatting. In this webinar, see how CompTIA used structured learning content operations to scale globally and meet evolving delivery demands.

Now, we have a central content ecosystem where everything connects into one spot—our CCMS—where we can actually publish in many different ways. We can do our translations very seamlessly now with our translation memory service linked in. We can publish directly to our LMS record, and we can also deploy PDFs. There’s some other little things that we’ve developed over the years. For example, we map our content to the exam objectives for our certifications. That was always a very manual process. It is now automated, which is amazing.

— Becky Mann

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Case studies Learning content Localization

CompTIA accelerates global content delivery with structured learning content

CompTIA plays a pivotal role in the global technical ecosystem. As the largest vendor-neutral training and credentialing organization for technology professionals, CompTIA creates career-advancing opportunities across a wide range of disciplines—cybersecurity, infrastructure, data, and more. 

With the support of Scriptorium and other partners, CompTIA consolidated fragmented workflows into a unified ecosystem for structured learning content. The transformation has improved production efficiency and allows CompTIA to deliver global content without pausing ongoing content production. Additionally, it allows instructional designers to invest in compelling learning experiences instead of spending their time manually formatting content.

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