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Webinar

Taxonomy planning (webinar)

Bill Swallow and Gretyl Kinsey share some of the most important steps to take when planning for your taxonomy in The Content Strategy Experts Webcast.

“When starting with a taxonomy, never start with a blank slate, because chances are somebody has done something already.”

—Bill Swallow

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Podcasts

DITA projects with a scaled approach

In episode 69 of The Content Strategy Experts podcast, Bill Swallow and Stephani Clark of Jorsek talk about using a scaled approach with DITA projects.

“The desktop publishing and single user tools are always going to have a much lower price tag than a DITA CCMS will, but there’s a trade off for what you’re getting.”

—Stephani Clark

March 2025 update: We have moved LearningDITA to a new platform. The Introduction to DITA course is still free, and you can sign up for courses at store.scriptorium.com.

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White papers

Understanding content strategy as a specialized form of management consulting

First published in Technical Communication Volume 66, Number 2 (May 2019) by the Society for Technical Communication.
Coauthored by Sarah O’Keefe, Alan Pringle, and Bill Swallow.

Abstract

Purpose: The goal of this article is to position content strategy as a specialized subdiscipline of management consulting. Standard management consulting practices, such as gap analysis and needs analysis, are the foundation of content strategy practices.

Method: This article draws from the theory on management consulting and shows how management consulting principles work in the context of content strategy projects.

Results: Practitioners in the burgeoning field of content strategy will develop a better sense of how their work aligns with overall management consulting practices.

Conclusion: Management consulting already has best practices and methodologies. Content strategy builds upon that foundation to establish a professional discipline.

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Podcasts Structured content

Full transcript of 20 years of content strategy

00:00 Announcer: This is the Content Strategy Experts podcast produced by Scriptorium. Since 1997 Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way.

00:13 Bill Swallow: Welcome to the Content Strategy Experts podcast brought to you by Scriptorium. In episode eight we consider how the industry has changed over the past 20 years. Welcome, this is Bill Swallow from Scriptorium Publishing. I am here with Sarah O’Keefe, who is the founder and CEO.

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