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CCMS Change management Content management DITA Podcasts Replatforming Structured content

Tips for moving from unstructured to structured content with Dipo Ajose-Coker

In episode 159 of The Content Strategy Experts Podcast, Bill Swallow and special guest Dipo Ajose-Coker share tips for moving from unstructured to structured content.

“I mentioned it before: invest in training. It’s very important that your team knows first of all not just the tool, but also the concepts behind the tool. The concept of structured content creation, leaving ownership behind, and all of those things that we’ve referred to earlier on. You’ve got to invest in that kind of training. It’s not just a one-off, you want to keep it going. Let them attend conferences or webinars, and things like that, because those are all instructive, and those are all things that will give good practice.”

— Dipo Ajose-Coker

Bill Swallow
January 8, 2024
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CCMS Change management Content management Podcasts Structured content Training

Challenges of moving from unstructured to structured content with Dipo Ajose-Coker

In episode 158 of The Content Strategy Experts Podcast, Bill Swallow and special guest Dipo Ajose-Coker discuss the challenges of moving from unstructured to structured content.

“I think we could make broad categories of challenges as tools, technology, people, and methodologies, and I think we’ll just dive into these because they’re not necessarily independent—some of them flow one into the other. One of the most complex and challenging parts is implementation. Changing over to a new tool also involves changing processes and training the staff. Basically, some documentation teams struggle with that initial learning curve.”

— Dipo Ajose-Coker

Bill Swallow
December 18, 2023
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AI Localization Podcasts Translation

How machine translation compares to AI

In episode 154 of The Content Strategy Experts Podcast, Bill Swallow and Christine Cuellar discuss the similarities between the industry-disrupting innovations of machine translation and AI, lessons we learned from machine translation that we can apply to AI, and more.

“Regardless of whether you’re talking about machine translation or AI, don’t just run with whatever it provides without giving it a thorough check. The other thing that we’re seeing with AI that wasn’t so much an issue with machine translation is more of a concern around copyright and ownership.”

— Bill Swallow

Christine Cuellar
October 30, 2023
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Learning content LMS Structured learning content

Improve learning content despite its unique challenges

Whether you’re in education, manufacturing, finance, healthcare, or otherwise, you work in a learning organization. It’s critical to ensure that your employees and customers understand how to do their jobs. If your products affect health and safety — medical devices, industrial equipment, and so many more — you need effective learning content to prevent injuries or even death. Providing training through a variety of learning options leads to success.

Christine Cuellar
June 26, 2023
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Webinar

Smarter content in weird places (webinar)

In this presentation, Bill Swallow explores the weird yet effective applications of smart content in groups outside of techcomm.

“Moving to smart content or intelligent content has largely so far been driven by efficiency. But the places that are looking at using smarter content now are less interested in the efficiency of that content. They’re more interested in the value that it’s going to bring.”

– Bill Swallow

Bill Swallow
September 20, 2021
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Webinar

Think global, act global, go global (webinar)

Entering new language markets requires more than just translation. To succeed, people from across your organization need to collaborate and begin thinking globally. Bill Swallow talks about how to get started and provide a unified, localized customer experience.

“Going global is not a simple decision. You can’t just throw things out into the wild and expect them to be taken at face value. There are going to be language differences, there are going to be cultural differences, and there are going to be regulatory differences.”

—Bill Swallow

Bill Swallow
August 31, 2020
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