In this webcast recording, Sarah O’Keefe discusses the future of content strategy.
The purpose of content strategy is to support your organization’s business goals. Content strategists need to understand how content across the organization—marketing, technical, and more—contributes to the overall business success.
Are you thinking about engaging a content strategy consultant? Here are some thoughts on successful content strategy consulting relationships.
An effective content strategy requires participation (preferably enthusiastic) from a diverse array of people. When you are communicating with executives, IT specialists, marketing writers, translation coordinators, and more, recognize that each participant (including you) begins with a certain set of expectations and biases.
Your content strategy can learn a lot from soccer ball manufacturing plants in Sialkot, Pakistan.
Content strategy requires you to connect information with business results. The key to getting a content strategy approved? Return on investment (ROI). Once you show that your content strategy is beneficial to the business, you are on your way.
In this webcast recording, Sarah O’Keefe discusses how content initiatives are putting new demands on technical communication—improving customer experience, building interactive documents, including advanced visualizations, integrated translations, and more.
In the legal world, discovery refers to the compulsory disclosure of relevant documents. In the consulting world, disclosure also important, but it is usually spotty and not in writing. Instead of disclosure, we have discovery.
As content strategy spreads far and wide, we are making old mistakes in new ways. Here are ten mistakes that content strategists need to avoid.
Technical writing and marketing writing attracts people who love words and books. (This definitely includes me.) In the emerging discipline of content strategy, content is an asset. Its value is determined by what it can do for the business, not by artistic or literary merit.
For his 1959 horror movie The Tingler, director/producer William Castle had movie theater seats rigged with buzzers to scare moviegoers during a scene when the Tingler creature is loose in a theater. Patrons in those seats probably didn’t enjoy the jolt—or making a spectacle of themselves because of the Tingler’s “attack.”
You’ve made the transition to an XML workflow for publishing your technical content, converted all of your legacy content, and started authoring in the new system, as discussed in part 1 of this post. Although you now have a much better outlook on sustainability, you’re still facing a problem: your content creators are having trouble with the idea of separating content from formatting.
In this webcast recording, Bill Swallow takes a look at intelligent content’s role in global markets, and how the entire content cycle directly affects a business’s bottom line (revenue).
Quick! What’s the first thing you think about when you want to change your content strategy (the way you produce and distribute content)? If your answer is “tools,” you’re in good company.
Your publishing workflow has been the same for years, but new technology, different customer requirements, and company growth are making you realize you might need a change. Your print-based processes won’t always be sustainable, and XML is looking like a possibility for the future. There’s just one problem: you have thousands of pages of legacy content that you’ll need to convert, and it’s not exactly XML-friendly.
Transitioning to new publishing processes? Release your greatest hits collection first!
I love Downton Abbey. I love my Honda Fit.
And I will consume content about those things—even when their creators would prefer I not.
…in which we explore the idea of minimal viable product as applied to technical content.
If you can’t handle some rough-and-tumble adversity, you are not ready to manage the implementation of a new content strategy.
Different flavors of content strategists seem to be having trouble talking to each other. I think it’s because of the framing effect.
Whether you’re using relative font sizes for those with low vision, or keyboard functionality for those with motor issues, creating more accessible tech comm content for people with disabilities also makes it easier to navigate and follow for people without disabilities.
We are moving companies away from a heroic model to a process-driven model. Processes are much less exciting that the adrenaline rush that comes from working miracles to deliver the impossible.
Consumers’ demand for perfect things drives a lot of pesticide use….Ninety percent of pesticide use in apple crops is to get the last five percent of quality of the fruit.
Does your company have a strategy for making content available through mobile devices? Are you currently or do you plan to be part of the rapidly growing Bring Your Own Device (BYOD) movement? Do you have a content management system that makes your content accessible for a variety of purposes on the many mobile devices that are currently on the market today?
