Savor the season with Scriptorium: Our favorite holiday recipes
Once again, it’s the time of year when we start… well, continue talking about good food. This blog is full of cozy recipes from our team.
Author: Christine Cuellar
From stakeholders to stake-holders: Getting business buy-in for content operations
LavaCon 2024 delivered actionable insights, emphasizing that your business case for content operations requires strong alignment with business goals. Successful content modernization hinges on executive support, effective change management, and a wary eye on AI.
Survive the descent: planning your content ops exit strategy
Whether you’re surviving a content operations project or a journey through treacherous caverns, it’s crucial to plan your way out before you begin. In episode 176 of the Content Strategy Experts podcast, Alan Pringle and Christine Cuellar unpack the parallels between navigating horror-filled caves and building a content ops exit strategy.
Alan Pringle: When you’re choosing tools, if you end up something that is super proprietary, has its own file formats, and so on, that means it’s probably gonna be harder to extract your content from that system. A good example of this is those of you with Samsung Android phones. You have got this proprietary layer where it may even insert things into your source code that is very particular to that product line. So look at how proprietary your tool or toolchain is and how hard it’s going to be to export. That should be an early question you ask during even the RFP process. How do people get out of your system? I realize that sounds absolutely bat-you-know-what to be telling people to be thinking about something like that when you’re just getting rolling–
Christine Cuellar: Appropriate for a cave analogy, right?
Alan Pringle: Yes, true. But you should be, you absolutely should be.
Lessons Japan taught me about content localization strategy
With English as my first (and only) language, and being a first-time visitor to the incredible country of Japan, I found several takeaways for creating content with translation in mind.
Plus, in this blog, you’ll find delicious pictures of world-class food. (Caution: may cause salivation and a desperate urge to buy a plane ticket. Or is that just me?)
See Scriptorium in action at these upcoming events!
Whether you want to connect in person or online, you can see Scriptorium at these upcoming conferences and webinars.
Collaborate with a content strategist to transform content operations
Does any of this sound familiar?
- Content production is taking too long, delaying product launches, business expansion, and growth into global markets. Every minute of delay costs your company—big time.
- Short-term fixes have evolved into long-term problems, creating technical debt, process inefficiencies, and more.
- Your content team is running on “emergency mode.”
It’s time for a new way of managing content. Here’s how a content strategist can help you create successful content operations.
Accelerate global growth with a content localization strategy
In episode 170 of The Content Strategy Experts podcast, Bill Swallow and Christine Cuellar dive into the world of content localization strategy. Learn about the obstacles organizations face from initial planning to implementation, when and how organizations should consider localization, localization trends, and more.
Localization is generally a key business driver. Are you positioning your products, services, what have you for one market, one language, and that’s all? Are you looking at diversifying that? Are you looking to expand into foreign markets? Are you looking to hit multilingual people in the same market? All of those factors. Ideally as a company, you’re looking at this from the beginning as part of your business strategy.
— Bill Swallow
Transform your marketing with an enterprise content strategy
Marketing professionals have opinions on what defines effective content strategy. But what if these definitions barely scratch the surface? The world of content strategy is much larger than marketing, and organizations can see amazing results when they incorporate an enterprise content strategy.
Your tech expertise + our CCMS knowledge = replatforming success
Is your team skilled in navigating your current CCMS, but unfamiliar with the system you plan to adopt? During a recent replatforming project, we worked with a team of in-house experts to build out a new CCMS. The combination of their domain expertise and our replatforming experience was a big success. The client is now self-sufficient and thriving in their new CCMS environment.
What does it all mean?! Foundations of an enterprise content strategy
In the wide world of content, we’ve got a lot of terms. Some may be new to you, and others have contested definitions, which makes clear communication—typically our bread and butter—a challenge. If you’re exploring efficiency in your organization’s content processes, this post clarifies the foundational concepts of an enterprise content strategy.
