- This event has passed.
Webinar: Why Cheap Content Is Expensive — and How to Fix It
In today’s race to produce more content faster, many organizations have turned to the lowest-cost resources available — often resulting in high turnover, inconsistent quality, and a cycle of rework that drains time and money. This “race to the bottom” appears economical at first, but it ultimately undermines both team stability and content effectiveness.
In this webinar, guest Dawn Stevens and host Sarah O’Keefe explore a smarter alternative: using automation strategically to handle repeatable, low-value tasks, and reinvesting those savings into better-qualified, more experienced technical communication professionals. The result? Fewer roles overall, but higher-value ones — enabling your team to focus on designing, governing, and delivering high-quality information products that meet business goals.